Sustain (UK) Ltd was formed in 2009 by Pauline Hughes (nee Joyce) and John Hughes as a ‘Not for Profit Company.’ (No. 7084201) This was in response to a growing need for quality social housing related support and accommodation for vulnerable homeless people in the West Midlands.

The Directors’ vision was that “Vulnerable/homeless people deserve the opportunity to live in housing of a decent standard and that a salaried, committed and trained workforce could be recruited locally that shared this vision”

As of April 2017 we have a total of 355 properties with 97 housing providers, covering approximately 1,900 residents.

These numbers are growing as we aspire to vastly reduce the amount of vulnerable people in society. Therefore, we are looking to expand so that we can support as many people as possible. If you are a housing and support advisor and would like more information, please click here to find out more about helping us with our vision.

As of December 2015, our board has been strengthened with the addition of our Non-Executive directors.

Between them they have considerable board level experience in the sector and also professional knowledge and experience in disciplines that will assist the board development.

Our directors

Pauline Hughes


Adam Barwell

Strategic Director

Ian MacGregor

Financial Director

Jackie Bott

Non-Executive Director

Jane Preece

Chair of the Board

Sat Pal

Non-Executive Director

Sandra Spence

Non-Executive Director

Guy Weston

Non-Executive Director

Patrick McCarthy

Non-Executive Director